Prototyping – rapid, iterative, and effective, is the key to product and service success. Everyone from small single person companies to large multi-national companies benefit from prototyping because the process of prototyping unveils opportunities, insights, and risks which otherwise might only become apparent after a costly market launch. Vanessa draws on her 17 year background in prototyping, where she’s prototyped using everything from paper, to textiles, to electronics, to digital fabrication – to design, develop, and deploy early prototypes, and iteratively evaluate them with users in context.
In this presentation, Vanessa presents how companies like SpaceX and Google use prototyping to create unbelievable success stories (like launching the first manned private mission to the space station in May of 2020 onboard the Dragon capsule!). She also draws on her experience in the art and technology world, in creating large scale interactive installations for marketing, in her experience working with medical devices and consumer facing electronics, and looks to how other experts present and discuss prototyping.
During this talk, participants are invited to partake in a prototyping activity, wherein they quickly learn some of the basics – scenario building, persona development, designing for user’s rituals, and most important of all, making sure that their prototypes followed the “Right, Rapid, Rough” protocol proposed by IDEO.
Amazing, inspiring, fun and useful! – Comments from the Zoom chat at the Danish Design Centre’s “Fremtiden Nu” (Future Now) program.
This talk explores:
- User Centred Design
- How to prototype
- How to take educated risks – and learn from the insights
- Prototype building
- Evaluation of prototypes
- Persona / Scenario building and re-designing for insights gained
- Design Thinking
- Problem exploration
- Experimental mindset
This talk is presented as a 45 to 60 minute talk with room for discussion and debate. An optional 15 minute exercise can be added to the talk wherein participants get a chance to do prototyping themselves.
This talk can be half talk, half workshop as a 1.5 – 2 hour format with hands-on learning activities for participants.
This talk is provided online, using Canva, or as a PDF.
This talk can be tailored towards an audience of:
- C-Level business developers, business owners, influencers, decision makers
- Head of Innovation
- Innovation Department
- Production and Service companies
- A variety of fields including health care, fitness, fashion, etc.