Future Now was a 3 month course sponsored by The Danish Industry Foundation which granted 18 production companies the opportunity to strategically develop their businesses. The program, designed and run by the Danish Design Center featured mentors who worked with the companies one-on-one to conceptualize and prototype their sustainable futures. Vanessa was one of these mentors.
The course, using future scenarios developed by the Danish Design Center, started with a deep dive into sustainability, and how the companies are currently and will in the future, work with sustainability as a primary focus.
As the workshops were held during COVID, all work was done on Miro, in a collaborative, real-time workshop setting with mentors and companies working to uncover values, challenges, perspectives, and opportunities.
Vanessa led the companies in prototyping, helping them to realize the potential of prototyping their futures, today. By prototyping, companies were able to not only imagine, but also test potential future services and products.
“Strategically, this means we are much closer to our customers. As a result, we expect, and we sense, a completely different loyalty, so it is no longer about being the cheapest”
"This process has been scary, as we came to realize what we should be good at and what we should look like if we wish to hold a position in the future. It has been a real eye-opener to us"