Project Info
ASTRID: Climate Change Education
Astrid utilizes VR, AR and XR to create engaging educational experiences about climate change for youth. Each product in the suite aims to give students the knowledge and resources to understand and debate climate change issues.
Client
Astrid
Date
2022
Website
Services
Strategy, Business Development, Interaction Design
Edutainment
Helping youth learn to debate
Garden of Choices is the first product in the Astrid suite. It is a virtual reality role playing game for youth to discuss and debate climate change issues. Youth learn and debate together in the same physical space whilst also being together in a virtual space. As they encounter a variety of climate change issues, they must decide which future decisions would be best for people, planet and economy.
Strategic Design
Strategic Business Development and Interaction Design
Our goal with Astrid was to change the narrative of climate change discourse, from the often dark and dystopian threat of our possible future to one of hope and courage for creating meaningful change.
Working with artist and illustrator Beatriz Prados Astrid's visual identity became one of bright colours and charming illustrations which resonated with both youth and educators.
Vanessa worked with the team to transform years of work and research into a comprehensive and clear pitch deck. Several versions of the deck were made for various audiences and pedagogically explained the rational, research and motivation for the project.
Since Astrid is an educational tool, it was necessary to strategically design the approach for partnerships and sales. Vanessa helped the team to establish a diverse advisory board and coordinated the marketing and business development activities, designing the 1 minute promo film, presentations for conferences, booths for trade shows, and training the executive staff in how to deliver the pitch to investors, politicians, educators, business professionals and researchers.