"Coming from a world of art installations where playing with water can result in a fire explosion, where touching dancers results in sound, light and of course, fire, where industrial one ton ABB robots dance in response to a human’s movement, I was saddened that companies were not able to imagine technology in the same way as I did, well and truly ‘outside the box’ and concurrently, that their ambition to create smart products which impacted people’s lives in a positive way was not necessarily being met. I designed and facilitated many ideation workshops and tangible early prototype building sessions, but the problem persisted: At the end of the day, the companies wanted something they had seen before, a wrist-worn screen, an iPad on an electric bike, a pillbox that blinked and beeped. They wanted something safe and predictable, something that would both help people and be successful from a business perspective. All of which was fair enough from their perspective. However, from my perspective, the problem was clear - what we are bringing into this world is more and more silicon encased gadgets, throw-away technologies designed for obsolescence, which are not thoroughly thought-through, tested, truly made for the person who has to live with it at the end of the day."